motive公司于2000年诞生于RIB集团（www.ribind.it），这是一家在自动进入系统领域处于世界地位的公司，旨在将其35年的技术诀窍转移到工业电机和减速器市场。在这一动机产生之前，我们进行了一次特别的市场调查，以便在调查结果的基础上建立我们的客户驱动型组织。

　　motive is organized on the basis of the above considerations, with the aim of providing optimum value in all processes involved in safety, reliability, and deliveries.

　　motive是在上述考虑的基础上组织起来的，目的是在涉及安全、可靠性和交付的所有过程中提供价值。

　　Each product offers those “motive-ations" that make the difference. The attention is firstly addressed to the search for the unexpressed needs of the customer that, in most of cases, resseds in what he didn’t see yet. For instance, no one thought, before that Motive had shown it, that concepts like "ergonomics", "aesthetics", "modularity", and even "aerodynamics" (just think about applications related to ventilation) could add value to a product like an electric motor or a mechanical gearbox. A product should not born simply to enlarge product range, but mainly to offer new advantages.